Banerji Protocol

Is the FDA Stepping on Our Toes?

In late April 2015, the U.S. Food and Drug Administration (FDA) held a two-day public hearing to gather information about the consumer use of homeopathic products. I already know what you’re thinking … “Uh-oh. What does this mean for us?” But before you let worry set in, let me tell you that I see this

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I Have Coca-Cola Guilt

Nearly thirty-five years ago, I worked at NBC as an account executive. It was interesting work because I witnessed firsthand how large corporations in America function. One of my prized accounts was Pepsi Cola. I never directly met the people from Pepsi Cola but had a working relationship with their advertising team in Chicago. This

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Yes.
Im In!

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